FROM RESEARCH TO APPLICATION

Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data

Business services are the foundation of how companies operate in today’s market. Understanding the types and value of business services can help you make better decisions. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add significant impact.Examples include: - Financial servic